We've been around for 17 years now . We have no ambition to be huge . All we seek is to be happily and honestly employed selling you the best value fishing tackle we can source .
We are proud to be able to state that we have never knowingly stiffed any customer no matter how much they asked for it !
Our major problem is that we suffer from a huge depth of knowledge of almost all aspects of trout fishing ( and a few other specialisms ) . We are particularly strong on Flydressing and Specialist Equipment ; Flyrods , Flylines and Casting , Stillwater Boat Bank and Floattube Flyfishing , even Flyreels and all sensible accessories . Our knowledge and professionalism reflect in the restricted range of what we stock . If it isn't up to it we won't touch it . If it is the very best we have no compunction in sourcing it from outside the UK
Our main business is in making and supplying fishing tackle into the Wholesale Trade . There aren't that many of us left in the UK making fishing tackle . We are violently pro British and anti poor value worldwide copyists and low level forgers - we know that if we buy British we Export Unemployment - we like doing just that . We Tie Flies , Handmake Rods , Machine Floattubes and a very wide range of ancilliary equipment , we Source , Treat and Dye a vast range of Flydressing Materials , we Commission other Manufacturers to Produce for us to our own Designs . We are more interested in solving our own Fishing problems than getting rich !
And also we will admit to being viciously partial to Wholesalers and Manufacturers , if we don't like them or what they stand for we don't touch their gear .
We know the difference between Fishing Tackle and nonFishing Tackle - we don't sell the latter . And we detest overmarketting and will point out to everybody that the worst advertising copy always stems from non-users - there are a lot of nonfishermen making tackle and palming it off - right round the World !
We fish a lot and our arrogant - seeming attitude stems from this . We'll test it before we sell it and if it isn't any good not only don't we stock it - we'll tell you why in words of one syllable . We can be wrong but it is a rarity ! We don't follow the latest fashions until we have tried them personally - most new gear entering the fishing market has been either undertested or just plain untested .
So bear with us if we ask you what you want it for instead of just taking your order . We are trying to get you the best most professional solution to your requirement and it will always be the cheapest in the long run . We always specially help Disabled Flyfishers .
Your business is not big enough to make us tell you lies - honesty is our policy at all times . We spend time talking our Customers out of the tackle they thought they wanted - this isn't a recipe for financial success but , so what , we keep on going !